Price to Sell and Make a Profit

The asking price you set for your home significantly affects whether you will profit in the sale, how much you will profit, and how long your home will sit on the market. Your real estate agent's knowledge of the overall market and what's selling - or not selling - will be invaluable in helping you determine the price. The objective is to find a price that the market will bear but won't leave money on the table.

You can start by getting a FREE home evaluation here and finding out what your home is worth today.

STRATEGIC PRICING

To get your property sold for the most money in the least amount of time, we must price it according to the local market value.

Here are some points to consider:

1. Time. Time is not always on your side when it comes to real estate. Although many factors influence the outcome, perhaps time is the biggest determinant in whether or not you see a profit and how much you profit. Studies show that the longer a house stays on the market, the less likely it is to sell for the original asking price. Therefore, if your goal is to make the most money in the shortest amount of time, think about a price that will encourage buyer activity (read: fair market value).

2. Value vs. Cost. Not all home improvements are created equal so know before listing that some renovations and updates will give more return than others. Lower cost improvements at times give the highest return. For example, curb appeal items like a new front door can return more value than the cost of that door. Along with giving buyers a welcoming and well-maintained feeling. Where a costly swimming pool may return very little value to buyers and be seen as more of a high maintenance item.  However, remember some improvements are always worth it personally for your enjoyment and memories you gained while using them.

3. Keep it simple. Because time is of the essence, make it easy for the buyers by remaining flexible on when your agent can schedule showings. Also, avoid putting too many contingencies on the sale. Always find a balance that meets your goals and yet still allows buyers to get where they are going.

Contact us about selling your property!